It's never a great idea to tell your customers to not buy your product, especially while painting them as wrong-thinking sexists. 'We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. ' e don’t take any flak,' EA chief creative officer Patrick Soderlund told Gamasutra. Predictably, when some fans were upset that the game seemed to try so hard to be woke, the reaction from EA only made matters worse when the company told people who didn't like it to just not buy the game-something that may very well be happening given Battlefield V's lackluster pre-order sales. I suspect marketing the game as a more traditional WWII entry (similar to Battlefield I) would have been far more effective. I'm perfectly fine with women in games like this, and have no bone to pick with that decision, but it is an incredibly odd marketing choice given that this game will A) be predominantly played by young men and boys and B) is a historical shooter about a war predominantly fought by young men and boys. Much of the marketing has been geared toward attracting female gamers, apparently, with a female soldier on the cover and an emphasis on female characters in the single-player vignettes. It's been a tonal mess, fraught with mixed messages and awkward announcements.Īdding to the confusion, DICE mentioned a new Battle Royale mode twice without giving us any details, then gave us an incredibly brief glimpse of the Firestorm mode later on before finally confirming that it wouldn't even launch with the game and would come out months later in March of 2019, well after the battle royale craze has settled down to a simmer. Right from the get-go this game has never had the strong, defining moment that Battlefield I had from its very first reveal trailer. Right from the bat nobody knew what to expect from this game, so when we later saw a much grittier looking trailer we were simply more confused than ever. The reveal trailer was tonally bizarre, making the game look less like a serious WWII experience and more like a goofy, overly-saturated steampunk game. Let's look at a few of the ways this game has been bungled since announcement: This comes on top of what I can only describe as a monumental marketing fail on EA's part. It's bad for the game, for the community and just generally a bad practice. Even if you pre-order the Deluxe Edition you're still barred from accessing a game that's already been released for a few days, because this is what greed looks like, folks. But you don't get to play it yet unless you pay more than MSRP. The really cruddy thing about it, though, is that really the game launched on November 9th and everyone who didn't pay up for the premium subscription service just has to wait an extra 6 or 11 days to gain access to the game.īattlefield V is already out.

Over 5 million copies of the game were sold in the first week which makes it 'the fastest-selling game in EA's history.' īy the end of May 2012, the game shipped 15 million sold units.That's a lot of different times/ways to play the game this month depending on what you subscribe to and what edition you purchase. On the release date of Battlefield 3 in the USA, EA announced that pre-orders nearly hit 3 million which makes it the biggest launch in the history of EA. Over 9 million users playing the Beta in September before the release.

Battlefield 5 sales